Throughout his 30-year career in entertainment, sports, consumer products and organ donation, Bryan has served a wide range of non-profit and for-profit organizations and initiatives as an inspiring leader, branding expert, program developer, and speaker.
His book Hope Blooms is a first-of-its kind, behind-the-scenes account of Rose Parade float participation that details Donate Life’s blueprint for inspiring millions to save lives as organ and tissue donors.
He serves as Lead Executive, Parade Development Office at the Pasadena Tournament of Roses, where he oversees strategic partnerships, sponsorship enlistment and activation, float participation, and parade unit participation.
Between 2001 and 2015, Bryan made seminal and lasting contributions to advances in organ, eye and tissue donation, living donation, donor designation, and nationwide adoption of the Donate Life brand. As vice president of communications at OneLegacy, he was among the leaders of Donate Life America, Donate Life California and Explore Transplant while heading major initiatives including Donate Life Rose Parade Float campaign, Living Donation California and national donor designation data reporting.
Bryan has served companies and clients as executive, marketing and communications professional at Premier Partnerships, The Outdoor Recreation Group, Major League Soccer, Bud Light Pro Beach Volleyball League, Dick Clark Productions, and Paramount Pictures, where he earned a screenwriting credit on an episode of Star Trek: The Next Generation.
He has been interviewed by scores of national and regional news outlets, including CNN, CBS Early Show, History’s Modern Marvels, USA Today, and ESPN.com. As a branding consultant, Bryan has crafted a wide range of brand platforms extending across digital and traditional media.
Raised in Oklahoma and Northern California, Bryan has a BA in political science from UCLA, resides in Pasadena, and marvels at his daughter Sophia, an arts and culture writer and editor graduating from UC Berkeley in 2020.