Programs That Endure

Best Practices Forum

The 2006-07 AOPO Public Relations/Public Education Council instituted the PR/PE Cookbook, a forum enabling the nation's 58 organ procurement organizations to share replicable best practices. Topics submitted by association members and selected by council members were shared via monthly conference calls supported by a moderator and standardized educational structure. The wide-ranging "menu" included instituting an employee awards and recognition program; cultivating champions in state government; executing a four-week media blitz; promoting the Uniform Anatomical Gift Act; producing a donor remembrance ceremony; balancing branding of organization versus the cause; marketing donor registration at the DMV; creating strong partnerships between hospital development and public relations; educating to middle and high schools; and advertising on sports radio.

 The program was launched with a yearlong "Menu" of topics, with a featured "Main Course." If time allowed, a short-subject "Dessert" was offered as well.

The program was launched with a yearlong "Menu" of topics, with a featured "Main Course." If time allowed, a short-subject "Dessert" was offered as well.

 A standardized PowerPoint template guided up to 40 conference call participants through a "recipe."

A standardized PowerPoint template guided up to 40 conference call participants through a "recipe."

 A "recipe" for replicating the best practice detailed implementation steps, with downloadable resources as warranted.

A "recipe" for replicating the best practice detailed implementation steps, with downloadable resources as warranted.