Organ Donation, the Rose Parade, and Our Journey to Save Lives

First-ever behind-the-scenes account details how the Donate Life community wove meaning and inspiration into one of America’s most cherished events

In 2001, lung transplant recipient Gary Foxen shared his vision of an organ donation-themed float in the Rose Parade as a way to thank donors and celebrate what transplantation makes possible. Bryan Stewart, recently hired into the field, saw an even greater possibility: to inspire millions of Americans to choose to be organ, eye, and tissue donors.

Hope Blooms, Stewart’s 12-year account of the genesis, evolution and institution of Donate Life’s float participation in America’s New Year Celebration®, introduces readers to the people, events, and moments of joy, sorrow, and grace that helped position the cause as life-affirming and contribute to dramatic increases in the public’s willingness to donate.

For the first time ever, the book takes readers behind the scenes to explain what it takes to enter a floral float in one of the nation’s most cherished events. Filled with insightful and emotional anecdotes illuminating the Donate Life Rose Parade Float’s life-saving mission, Hope Blooms has been hailed as an “inspiring” “must-read” that “movingly chronicles” a story that “put[s] humanity front and center.”