PLATFORMS THAT ELEVATE
Strategically sound brand platform sets the stage for success by using the value proposition, competitive landscape, and organizational aspirations to claim a position that can be expressed and reinforced through a wide range of creative applications.
The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.
Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.
The transplant education program adopted an inviting platform inspired by township welcome signs familiar to New Jersey kidney patients.
In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.