INITIATIVES THAT TRANSFORM

Major challenges require novel and thoughtful approaches to
engaging partners and activating communities.

 

Donor Designation Data

Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.

Donate Life Flags Across America

Hospitals, transplant centers and civic organizations nationwide were encouraged to fly the Donate Life flag during April's National Donate Life Month.

Donate Life Rose Parade Float

Donate Life's participation in “America’s New Year Celebration” countered the cause's association with death with an inspiring affirmation of life.

Living Donation California

Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.

Hospital CEO Rose Dedications

The Donate Life Rose Parade Float Committee saw an opportunity to meaningfully engage the most essential organ donation partners: hospitals with trauma centers.

Explore Living Donation

Kidney patients undergoing transplant evaluation needed an education program that allowed their family and friends to explore living donation.

Major League Soccer Fan Survey

During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.

Bud Light Pro Beach Volleyball League 

A pro beach volleyball league supported by ESPN and Anheuser-Busch, which both sought to capitalize on the emerging lifestyle sports trend.