INITIATIVES THAT TRANSFORM
Major challenges require novel and thoughtful approaches to
engaging partners and activating communities.
Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.
Hospitals, transplant centers and civic organizations nationwide were encouraged to fly the Donate Life flag during April's National Donate Life Month.
Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.
The Donate Life Rose Parade Float Committee saw an opportunity to meaningfully engage the most essential organ donation partners: hospitals with trauma centers.
During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.
A pro beach volleyball league supported by ESPN and Anheuser-Busch, which both sought to capitalize on the emerging lifestyle sports trend.